The Office of Youth Empowerment, Amrita Vishwa Vidyapeetham, Amritapuri campus conducted an exclusive IAM workshop for the employees at The New Indian Express, Chennai on 29-30 April, 2019.The session was attended by more than 80 employees from various departments including Production, Marketing, Press and Sales.

The participants mentioned that they immensely benefitted from the technique and felt it to be very relaxing and energizing. Many of them committed to spare 20 minutes every day to practice IAM to reap the benefits of the technique. Studies have shown that the media and journalism sector employees find their working environment overly stressful with a hectic schedule most of the time. It is therefore important for them to maintain their calmness under all conditions for better efficiency and productivity.